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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Perform Secondary Research
Description: How To Perform Secondary Research Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Secondary research provides additional information about a market. Typically the information is free and accessible online. This includes web searches, market reports, and industry news. This research is easier to perform since you don’t have to reach out to people for interviews or surveys. It helps define overarching trends which may not be clear from customer interviews. It can inform your market research plan and help define what primary research may be needed. Here are...