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Podcast: Wine Talks with Paul K.
Episode: Why the Wine Industry's Old Tactics are FAILING w/ Priscilla Hennekam
Description: Is the wine industry holding on too tightly to its traditional strategies? How ready are we for change? Today's guest challenges us to rethink how we market and sell wine. Meet Priscilla Hennekam, a Brazilian wine expert now based in Australia. With a unique background that spans continents, Priscilla brings valuable insights into the challenges and opportunities in exporting wine, particularly between Australia and Brazil. In this episode, Priscilla shares her experiences navigating the complexities of the wine business and discusses how new strategies and technologies are crucial for engaging the next generation of wine...