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Podcast: Unf*ck Your Biz With Braden
Episode: 354 - Trademarks - Very Mindful
Description: On today's episode of the podcast I'm talking about the very demure, very cutesy trend from a trademark perspective with attorney Caroline Fox, owner of CJFox Law and Engaged Legal.Â
The "very demure, very mindful" trend was started by creator Jules on TikTok and then corporate brands started hopping on it left and right. A couple weeks later a random man named Jefferson Bates filed an intent-to-use trademark application for it. An intent-to-use application, also called a 1B, essentially says I'm not using this commercially yet but I will swear under oath that I have good faith i...