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Podcast: Making Sales Social Podcast
Episode: LinkedIn's Social Selling Index - Use It to Your Advantage
Description: Bob Woods and Stan Robinson Jr. delve into LinkedIn's Social Selling Index (SSI) on "Making Sales Social Live." They discuss the importance of SSI, from establishing a professional brand to engaging with insights and building quality relationships. They also touch on using LinkedIn Sales Navigator for better searching and prospecting. This episode emphasizes viewing SSI as a coaching tool rather than a performance metric to enhance your LinkedIn usage and personal brand. Insights include advice on effective LinkedIn engagement and leveraging SSI for improved social selling results.