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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Identifying Competitors Through Market Research
Description: Identifying Competitors Through Market Research Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In researching a market segment for launching a startup, identifying competitors is a key component of the work. Competitors tell you a great deal about the customers, challenges, and composition of the market. To find the competitors approach the market as a prospective customer and search for solutions online. This includes searching both the web and social media for a solution to one of the problems you’ve identified in the market. Capture the results in...