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Podcast: Uncensored CMO
Episode: Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite
Description: What we covered in this episode:What is Econometrics and why you do it?The critical role of people in any econometric projectCristiano, Coke and the complete misattribution of dataImportance of senior buy-in to an Econometrics projectMaking econometrics like art on a Friday not maths on a MondayMarketing as an investment not a costHow the data captures the behaviour of peopleWhat Grace learnt when rebranding her businessWhy Grace has been turning business downHow Jon created the Uncensored CMO brand in 45minsWhy every tech company has a blue logoTraditional vs Modern marketing and who is rightIs creative effectiveness really...