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Podcast: BRANDED
Episode: Quality Over Quantity: How One Fast-Food Chain is Breaking the Rules
Description: In this episode of TOP CMO, host Jackson Carpenter sits down with Barry Westrum, former CMO of Taco John’s, to explore the fast-food industry from the inside. Barry shares insights from his 30+ year career, spanning iconic brands like Taco Bell, Dairy Queen, and Del Taco. They discuss the power of emotional connections in marketing, the importance of quality in a competitive space, and how Taco John’s differentiates itself with bold flavors and innovation. Learn how Barry's experience in product development and franchise relationships has shaped the success of beloved food brands.