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Podcast: Pipeline Visionaries
Episode: Metrics: A CMO's Best & Worst Friend with Jay Lee, CMO of Avalara
Description: This episode features an interview with Jay Lee, CMO at Avalara, a leading provider of tax compliance automation software valued at $13B.Jay is a two-time CMO with more than 20 years of experience developing high-performing marketing teams, and previously held leadership roles at GE, American Express, and PayPal.In this episode, Jay walks us through the ins and outs of partner marketing, growing site traffic, content strategy, and the key learnings that he and the marketing team at Avalara are reflecting on post-pandemic.Key TakeawaysIf your company is in a rapidly...