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Podcast: Christopher Lochhead Follow Your Different™
Episode: From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories
Description: On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry.
John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hideout Vodka and introduces a new agave spirit, the “77,” designed for health-conscious consumers.
The episode also explores the impact of celebrity endorsements and meaningful partnerships, such as Hideout Vodka’s initiative with the National Parks.
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