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Podcast: Liz on Biz® with Liz Theresa
Episode: E363 – Jenny Stiven – Fandom Relationships, Marketing Strategies, and Comic Con Controversies
Description: Jenny Stiven’s formative years were defined by such geek/sci-fi properties as Star Wars, Aliens, Star Trek, Stargate (all the “Stars-“!), and now as a consultant and digital strategist, she brings fandoms and their content owners together!After a decade of learning the ropes programming, coding, producing, content, writing, marketing, site builds, media buys, and more, Jenny created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winning campaigns for Fortune 500 entertainment & gaming clients. A long relationship with 20th Century...