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Podcast: Systematic Leader
Episode: How Tim Grahl Used 550 Customer Interviews to Transform His Business
Description: Join us for a discussion about listening to your customers and how it can help you uncover hidden opportunities. Tim Grahl is the CEO of Story Grid Publishing. One of my favorite parts of this interview is when Tim talks about how he interviewed over 500 customers to get to the heart of his business.
Storytelling framework for business
Tim explains his framework for crafting a resonant story - deeply understanding his target audience through hundreds of customer interviews to uncover their true motivations and pain points, then aligning the company's messaging and offerings to directly...