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Podcast: Fitt Insider
Episode: 255. Katerina Schneider, Founder & CEO of Ritual
Description: Today, I'm joined by Katerina Schneider, founder & CEO of Ritual. An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it's a nine-figure business and category leader. In this episode, we discuss Ritual's commitment to science and transparency. We also cover: • Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories  Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subs...