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Podcast: Road 2 Retail
Episode: Episode #61 Erin Wojtysiak - Associate Director of Paid Media at Pathfinders Advertising
Description:
Getting an Emerging Brand Ready to Promote on Facebook
On today’s episode, Erin lead's us in a discussion around what it takes for a small, emerging or challenger brand to get set up to advertise on Facebook. Specifically, we cover:
- Do you know the process for setting up a business account on Facebook?
- What do you need with regard to content (images and copy) to attract consumers?
- Resist the temptation to rush into your advertising on Facebook: 'Front end work saves back-end headaches'. So true!
- Once you begin, watch your metrics closely- but give yo...