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Podcast: BRANDED
Episode: Building a fan-first experience: how Red Bulls engage audiences in a crowded market with Elisa Padilla
Description: In this episode, Ben Kaplan sits down with Elisa Padilla, the dynamic CMO of the New York Red Bulls. With over 20 years of marketing leadership across top brands like HBO, Apple, and the Miami Marlins, Elisa shares her insights on how to create unforgettable fan experiences and build community through sports. From youth programs to influencer marketing and the "Messi Effect," Elisa dives deep into what it takes to engage audiences in one of the world's most competitive markets. Tune in to hear her winning strategies for connecting with fans and elevating a brand's true potential.