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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Size the Market
Description: How To Size the Market Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Sizing the market is a key step in researching an industry. Follow these steps to size the market for your startup. Define the total available market which is anyone you can sell your product to. Next, define the total serviceable market which is the segment of the market you can reach. Then define the total serviceable obtainable market which is the portion of that market you can win. With this information, you can calculate your...