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Podcast: Keep Optimising
Episode: Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
Description: Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.  In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in general  Dive in: [09:00] SEO hasn't changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges. [16:14] Website ads frustration and conflicting views...