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Podcast: The Programmatic Digest
Episode: 39. PubMatic's Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs
Description: We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei's Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more. In this episode we are discussing supply path optimizati...