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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Identify the Ideal Customer Profile
Description: Identify the Ideal Customer Profile Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In researching a market it’s important to identify the ideal customer profile. The ideal customer is the one who is best suited to buy your product or service. A startup should focus on finding and selling to ideal customers instead of selling to anyone. Here are the steps to identify your ideal customer profile: Review your customers to identify the characteristics of the best ones. List out their characteristics including: What problem are they so...