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Podcast: INspired INsider Podcast
Episode: [Top Agency Series] Unlocking the Potential of Sponsorship Marketing With Bonnie Hillman of A&C
Description: Bonnie Hillman is the President and Owner of A&C, a full-service communications and sponsorship agency with roots in arts and culture. With a career spanning decades, she acquired the 40-year-old agency in 2004 and significantly expanded its services to include public relations and digital marketing. Bonnie is a seasoned expert in high-level negotiations for sponsorship deals and naming rights, clinching prominent partnerships with brands like TD Bank and Johnny Walker. Beyond her role at A&C, she's a board member of the Sponsorship Marketing Council of Canada and has a flair for creative solutions in client acquisition and sponsorship...