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Podcast: Lenny's Podcast: Product | Career | Growth
Episode: Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Description: Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares:• How AI and LLMs are reshaping the SEO landscape• Why you should be focused on mid-funnel SEO strategies• How to determine if SEO is the right approach for your business• Why SEO should be treated as a product rather than just a marketing tactic• S...