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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Segment the Market
Description: Segment the Market Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Market segmentation divides your target market into logical groups based on needs, location, or other factors. The purpose of market segmentation is to identify the most profitable customer segment to pursue. This becomes your ideal customer profile. Segmentation also lets you customize your product for the customer based on their needs. Market segmentation can be based on psychographic factors such as activities, interests, beliefs, and opinions. Luxury brands use these factors to find customers who aspire to a...