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Podcast: Back2Basics: Reconnecting to the essence of YOU
Episode: E111: Jeanette Brown - Connecting in a Unique Way
Description:  Since 1999, Jeanette has brought effective public relations, branding, marketing and positive crisis resolution solutions to clients across a variety of industries.When thousands of loyal Maker’s Mark Bourbon drinkers revolted online after Maker’s Mark announced they were lowering the alcohol content in the iconic product, Jeanette was a key member of the team Beam Suntory, the parent company, hired to restore customer confidence in their brand. Swift action with the brand owners, communication in social media and consumer influencers brought what would be called a faux pas comparable to Coca Cola’s 1980s misstep...