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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Primary vs Secondary Market Research
Description: Primary vs Secondary Market Research Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Market research falls into two categories:Â Primary and Secondary research Primary market research consists of gathering information directly from people through a variety of means. Secondary market research consists of examining existing research through reports. Primary market research can be done in the following ways: Interviews -- talking with people directly about their experience. Focus groups -- gathering a group of people together and asking for their opinions. Surveys -- sending out a list of q...