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Podcast: The CTO Show with Mehmet Gonullu
Episode: #390 Fintech Meets Affiliate Marketing: Nicky Senyard’s Insights on Industry Transformation
Description: In this episode of The CTO Show with Mehmet, Mehmet is joined by Nicky Senyard, Founder and CEO of Fintel Connect, a leader in affiliate marketing for financial services. Nicky shares her journey of over 24 years in affiliate marketing, highlighting her work with banks, credit unions, and fintechs to help them scale their operations. She delves into the unique challenges and opportunities of integrating affiliate marketing into the heavily regulated financial industry, emphasizing the importance of timing and adaptation in business success.
Nicky discusses her early ventures, including her time as a dominant affiliate...