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Podcast: The Pete Primeau Show
Episode: Brent Batterman on Thriving in a Down Economy: Episode 190
Description: In this episode, we’re thrilled to welcome Brent Batterman, a seasoned expert with over twenty years in the mattress industry. Brent has made significant strides in transforming sales and product launches, notably through his work at Mattress Firm. He’s renowned for his leadership in training sales teams and for pioneering the first waterfall system with finance companies—a groundbreaking innovation that boosts approval rates and enhances the in-store customer experience. Tune in to hear Brent’s insights on industry evolution, the impact of his innovations, and how retailers around the world are benefiting from his visionary approach.
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