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Podcast: The Content Cocktail Hour
Episode: Building collaboration through content with Brooklin Nash of Sales Hacker and Outreach
Description:
Brooklin Nash is the Head of Content at Sales Hacker and the content marketer for Outreach. Brooklin and Brett discuss “content facilitation” as a way for content marketers to connect with industry experts and avoid writing content on subjects they only know a little bitabout. Great content is a collaborative process.0:00 Intro 0:58 Conversation with Brooklin 3:35 Sales Hacker 5:09 Content facilitation 11:17 Collaboration 13:19 Role of Content Marketer 15:45 Ever company as a media company 17:22 Outreach 19:45 Advice to marketers 22:38 Connecting with Brooklin 23:30 Outro Get our newsletter and sign...