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Podcast: Pipeline Visionaries
Episode: Anti-Checklist Marketing
Description: This episode features an interview with Dorian Kendal, a former CMO and a multi-time marketing leader. Most recently, Dorian served as CMO at Netlify, a platform for developers to build highly-performant and dynamic websites, e-commerce stores and applications. In this episode, Dorian discusses his non-traditional path to the CMO role, his experience restructuring teams for an enterprise focus, and the value of partner programs. He shares his thoughts on why you should avoid checklist marketing. Key Takeaways:Moving from product-led growth to an enterprise focus requires more targeted, “surgical” campaigns.Evangelist and influencer programs can dri...