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Podcast: The Valley Today
Episode: Marketing Strategies for Small Businesses: Insights from the SBA
Description: The conversation today is part of an ongoing partnership with the US Small Business Administration highlighting small businesses in the Shenandoah Valley as well as offering advice and resources to all small businesses. In this episode, host Janet Michael and co-host Carl Knoblock, Virginia District Director for the SBA dive into the importance of early planning for small businesses, particularly for festive events like Black Friday and the December holidays. Janet emphasizes that small businesses often get too caught up in daily operations and miss out on early preparations, leading to missed opportunities. Carl concurs, adding that...