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Podcast: Let's Talk Loyalty
Episode: #593: Loyalty Insights for the French Market with the Collinson Group
Description: This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's guest is Fred Dumoulin, Strategic Advisor to the Collinson Group, focused on driving the loyalty market in France in partnership with Salesforce.Fred and his colleagues recently completed some comprehensive research with loyalty programme managers in France and he joins us today to share some of those insights and how they compare to members of programmes in international markets.We also discuss the Loyalty Maturity Assessment tool which is a free...