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Podcast: Otherppl with Brad Listi
Episode: What Sells a Book?
Description: A new 'Craftwork' episode about the business of selling books. My guest is Kathleen Schmidt, publishing industry veteran, founder of Kathleen Schmidt Public Relations, and author of the Publishing Confidential newsletter.As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well-respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter. Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities...