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Podcast: Influencer Confidential
Episode: Do Brands Want To Work with Small Creators? THE TRUTH… #219
Description: If you’re a small creator wondering if brands actually want to work with you, the answer is YES! In this episode, I’m pulling back the curtain from my experience on the brand side, where I’ve helped manage influencer campaigns and budgets for creators of ALL sizes. Here’s what we’ll cover: - Why small creators are valuable for brand campaigns - The advantages of being cost-effective and niche - How smaller creators often have stronger engagement rates - Why local and regional campaigns benefit from working with smaller creators - The importance of being flexible and creative a...