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Podcast: The Business Ownership Podcast
Episode: Storytelling For Sales Success - Mike Bosworth 7-8 Figure Special Series
Description: Want to know why is it important to understand how your customers use your product to solve problems? Or, what makes the top 20% of salespeople stand out in building trust with strangers?In this episode of 7-8 Figure Special Series I interviewed Mike Bosworth. He is founder of Solution Selling and a Co-Founder at WeConcile. Â Mike Bosworth is well known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur and the author of best selling sales books Solution Selling (McGraw-Hill, 1993), co-author of CustomerCentric Selling (McGraw-Hill, 2003). Mike began studying the power of story as a...