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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 985 – What’s Old Is New
Description: A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach the same audience, but you run the risk that multiple could fail simultaneously.
The one thing that has never changed is the audience. What you were selling in the past and what you are selling today may have changed, but people are still people. People...