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Podcast: Tech Marketing Trends
Episode: How to grow B2B SaaS companies - Demand Generation best practices
Description: What does effective demand generation look like for a fast-growing B2B SaaS company?
In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.
During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.
Join us to explore:
The journey of Supermetrics from...