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Podcast: App Marketing by App Masters
Episode: Growth Hacking User Acquisition
Description: Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube).
Topics Covered:
02:28 - Website traffic vs app traffic - what's converting better?Â
04:14 - How to optimize web traffic to app usersÂ
06:51 - Top of the funnel optimization to growth hack user acquisitionÂ
08:56 - Visual of Ripl's onboarding flowÂ
12:02 - How to scale user acquisitionÂ
14:53 - What channel is bette...