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Podcast: Cubicle to CEO
Episode: From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product
Description: Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster.Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $...