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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across
Description: Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window.Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach.To help me discuss this topic, I’d like to welcome Eric Wheeler, CEO & Founder, 33Across.Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to...