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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Carving Out a Profitable Niche in the Activewear Market
Description: The old saying that there are riches in niches is proving to be increasingly accurate.As consumers demand greater personalisation, brands that meet those requests are seeing steady sales growth - as well as healthy margins.In the past, brands grew their sales by trying to provide something for everyone. Today, that strategy is becoming increasingly unprofitable. New brands that focus on narrowly defined market segments are grabbing the high margin business. And those super narrower segments are showing great profit potential.Identify a consumer who is under served and give the...