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Podcast: Keep Optimising
Episode: Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs
Description: JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.  In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy  Dive in: [06:44] Effective measurement improves strategy and efficiency consistently. [10:16] Data aggregation is essential for comprehensive performance reports. [15:22] Brands need simplified tech, visibility into individual outcomes. [16:56] Unified, accurate analytics are essential for business de...