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Podcast: Africa Business of Sport Podcast
Episode: E145: Navigating Athlete Branding in the Digital Era – Thomas van Schaik
Description: In this episode, Author of The Athlete Brand Book, Thomas van Shaik, joins Edem and Shon for a comprehensive review of his 600-page book detailing the essential principles of brand-building for athletes. In an extensive deep dive into the modern world of athlete branding, Thomas discusses his five-step rule for athletes wanting to create a personal brand, how athletes from Africa and the world should navigate personal branding in the digital era, and the common challenges athletes face when building a brand. Using leading olympians such as Simone Biles and Letsile Tebogo as case...