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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: How to Use the Accidental Creative to Create and Close More Opportunities, with Todd Henry
Description: Mo asks Todd Henry: What is your best advice on how people can create demand using creativity? If we want to be effective creative professionals, we need to become effective at defining problems. If you can define the problem your client is trying to solve better than they can, and also propose some solutions, they are much more likely to come to you for the work. The creative process begins by defining problems effectively. Those who ask the best questions win because they get closest to the middle. When the client feels like you are inside their head...