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Podcast: Fearless Practice
Episode: Darbey Carlson: Why Authenticity Is a Secret Sauce to Marketing and More | Ep 139
Description: Everyone knows about authenticity, but if you stop and think about it, why would clients trust a private practice that doesn't act with integrity, or that comes across as insincere in their marketing? People who are looking for therapy are more likely just looking for professionals who have the skills and expertise that they need, someone they feel they trust and can help them. So, when you bring your authenticity into your marketing, work, and in your relationships with your clients and staff, that genuine care comes across in bounds, often leading to growth as...