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Podcast: The Revenue-Driven CMO
Episode: Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes
Description: In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg’s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evolution of media, innovative marketing strategies, and how brands stay relevant in the digital era. Takeaways: Bloomberg's Media Marketing: Greta managed marketing across Bloomberg’s media platforms, leveraging limited budgets and bartering for high-impact exposure. Pitney Bowes Rebranding: Greta led efforts to r...