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Podcast: The CMO Podcast
Episode: Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete
Description: Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports. Think Golf Galaxy, Public Lands, Moosejaw, and others. Emily has worked at Dick’s for about 18 months, after spending over 16 years at PepsiCo, in about nine different roles. This is Emily’s first CMO...