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Podcast: Friends in Beauty Podcast
Episode: Ep. 238: How Kulfi Became The First South-Asian Owned Makeup Brand In Sephora - Priyanka Ganjoo
Description: On this week’s episode of the Friends in Beauty podcast I welcome Priyanka Ganjoo to the Friends in Beauty guest chair. After a five-year-long career on the corporate side of the beauty industry, Priyanka saw first-hand how South Asians were being underrepresented in beauty.
Constantly searching for products that matched her skin tone and tired of feeling like an outsider in the industry, Priyanka set out to create a more inclusive beauty conversation. In 2021, she launched Kulfi, a beauty brand centered around joy and celebrating South Asian beauty rooted in culture. Paying homage to her vibrant Indi...