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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 986 – Superman vs The Boogeyman
Description: I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion.
When it comes to marketing, I tend to think of Google and Search as the boogeyman and content marketing as Superman. Yet, like energy, they are a symbiotic and correlated existence that exists and has to function to help businesses market to their audiences and prospects.
I believe you have to think like a superhero like Superman to overcome the...