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Podcast: Let's Talk Loyalty
Episode: #597: KFC (USA) Focuses on Fun and Fandom to Drive Frequency
Description: This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation.In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.Given the competitive fast food market they operate in, and building on their culture of innovation, KFC has just announced the launch of a brand new digital loyalty program for US di...