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Podcast: Wisdom From The Top with Guy Raz
Episode: Imagine it Forward: Beth Comstock (NBC and General Electric)
Description: Author, and business executive Beth Comstock says to Guy Raz in this classic 2021 interview "I'm about change." In college, she wanted to be a doctor, but organic chemistry wasn’t her strong suit, so she shifted to journalism. When journalism didn’t work out, she started working in publicity. So, when GE bought NBC in 1986 right as Beth was starting her career in advertising, she was ready to adapt again. She worked her way to becoming CMO of GE, helping grow revenue, devise a successful green energy program, and more. Then, when NBC began to explore their approach to digi...