Want to create an interactive transcript for this episode?
Podcast: VinePair Podcast
Episode: The Cynicism Behind LVMH's French Bloom Acquisition
Description: Another day, another NA brand acquisition. Adam, Joanna, and Zach talk about LVMH's recent minority investment in the shockingly-expensive French Bloom line of non-alcoholic French sparkling wines: who the market for $100+ non-alcoholic sparkling wine even is, why LVMH doesn't want to enter this category with their own brands, and more. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Joanna is reading: Blood, Wine, and Ziti: The Starring...