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Podcast: INspired INsider Podcast
Episode: [Top Agency Series] Unlocking the Power of Data-Driven Marketing With Paul Tedesco
Description: Paul Tedesco is the President of Track, an industry-leading data technology analytics agency focused on data-driven marketing for clients like McDonald's, Kraft, Mercedes-Benz, and Samsung. With over 30 years of experience in marketing, Paul has been instrumental in the company's growth, expanding Track from eight employees to over 90 and securing long-term relationships with high-profile clients. In addition to his work at Track, Paul teaches customer value creation and marketing analytics in the MBA program of the Degroote School of Business at McMaster University. In this episode… Ever wondered how a marketing agency can remain relevant and in...